How to Sell Tickets on Ticketmaster: A Complete Guide

Selling tickets on Ticketmaster is a straightforward process, whether you're looking to resell concert tickets, sports event passes, or theater tickets. With Ticketmaster’s official resale platform, you can list your tickets securely and reach millions of potential buyers.

In this guide, we’ll cover everything you need to know about selling tickets on Ticketmaster, including:

  • How to Resell Tickets on Ticketmaster

  • Requirements for Selling Tickets

  • Step-by-Step Listing Process

  • Pricing Your Tickets for Maximum Profit

  • Transferring Tickets to Buyers

  • Getting Paid for Your Sold Tickets

  • Alternatives to Ticketmaster for Selling Tickets


Let’s dive in!

How to Resell Tickets on Ticketmaster


Ticketmaster offers an official resale marketplace where fans can buy and sell tickets safely. Not all events are eligible for resale, so you’ll need to check if your tickets qualify.
Eligibility for Resale


  • The event organizer must allow ticket resale.

  • Your tickets must be digital (mobile transfer).

  • Some events may have price restrictions.


To check if your tickets can be resold:

  • Log in to your Ticketmaster account.

  • Go to "My Events" and select the event.

  • Look for the "Sell Tickets" button—if available, you can list them.


Requirements for Selling Tickets on Ticketmaster


Before listing, ensure you meet these requirements:

  • A Ticketmaster account (create one if you don’t have one).

  • Valid payment method (for receiving payouts).

  • Mobile tickets (most resales require digital tickets).

  • Event approval (some artists or venues block resales).


Step-by-Step Listing Process


Step 1: Log In to Your Ticketmaster Account


Step 2: Find Your Tickets


  • Go to "My Tickets" or "My Events" and select the event.


Step 3: Click "Sell Tickets"


  • If resale is allowed, you’ll see a "Sell" button.


Step 4: Choose Tickets to Sell


  • Select the tickets you want to list (you can sell some or all).


Step 5: Set Your Price


  • Ticketmaster suggests a price range, but you can set your own.

  • Consider market demand—higher demand = higher prices.


Step 6: Confirm & List


  • Review the details and confirm your listing.


Once listed, your tickets will appear on Ticketmaster’s resale marketplace.

Pricing Your Tickets for Maximum Profit


Pricing competitively increases your chances of a quick sale. Here’s how to price smartly:

Factors Affecting Ticket Value



  • Event Popularity – High-demand artists sell faster.

  • Seat Location – Better seats (front rows, VIP) fetch higher prices.

  • Timing – Prices often rise as the event date nears.


Pricing Strategies


✔ Start Slightly Above Face Value – Gives room for negotiation.
✔ Monitor Competitor Prices – Check what others are charging.
✔ Lower Prices Gradually – If tickets don’t sell, reduce the price weekly.

Transferring Tickets to Buyers


Once your tickets sell, Ticketmaster handles the transfer automatically.
How It Works:


  • The buyer receives the tickets via email or the Ticketmaster app.

  • You’ll get a confirmation email once the transfer is complete.

  • The original tickets are removed from your account.


Getting Paid for Your Sold Tickets


Ticketmaster processes payments after the event occurs.
Payment Details:


  • Payout Method: Direct deposit or PayPal.

  • Processing Time: 5–7 business days after the event.

  • Fees: Ticketmaster charges a seller fee (typically 10–15% of sale price).


Alternatives to Ticketmaster for Selling Tickets


If Ticketmaster doesn’t allow resale for your event, try these platforms:

  • StubHub – Large marketplace with buyer protection.

  • SeatGeek – Easy listing and competitive fees.

  • Vivid Seats – Good for last-minute sales.

  • Facebook Marketplace / Craigslist – Local, no fees (but higher risk).


Final Tips for Selling Tickets Successfully


✅ List Early – More time = better chances of selling.
✅ Use High-Quality Listings – Add seat details to attract buyers.
✅ Stay Updated on Policies – Some events restrict resale.


Conclusion

Selling tickets on Ticketmaster is a secure and efficient way to resell concert, sports, or theater tickets. By following this guide, you can maximize your earnings and ensure a smooth selling process.

Ready to sell? Log in to your Ticketmaster account and list your tickets today!

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